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Fashion giant Shein makes surprising announcement amid backlash over alleged human rights violations — here's what's happening

Despite the mounting controversy, it's seemingly business as usual for the company.

Despite the mounting controversy, it's seemingly business as usual for the company.

Photo Credit: Getty Images

Fast-fashion giant Shein is hosting its largest-ever Australian pop-up store in Sydney this month. The effort comes as the company faces mounting criticism over its environmental impact and alleged human rights violations.

What's happening?

Shein is opening a temporary shop in Sydney, hoping to draw more customers to its ultra-cheap clothing. The Daily Telegraph calls the pop-up "a rare chance for customers to see and try on Shein's typically online-only offerings." 

The pop-up will showcase 11 of Shein's sub-labels, including a new brand called Aralina, which the company promotes as sustainable and "wellness-inspired."

A quick look at Aralina clothing online shows many items are made of polyester, a synthetic fabric commonly made from plastic, and priced similarly to the low cost of other low-quality Shein items, raising doubts about the company's eco-friendly claims.

As The Daily Telegraph notes, Shein faces mounting scrutiny over allegations of forced labor, particularly involving Uyghur workers in China. The company also faces ongoing criticism of the environmental impact of its fast-fashion business. Shein denies these allegations.

Why is this fast-fashion pop-up concerning?

Fast fashion raises concerns around quality and ethics, affecting wardrobes and the wider world. These high-quantity, low-quality brands often rely on cheap materials and exploitative labor practices, making them a frequent target of criticism. 

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Environmental organizations condemn fast fashion for fueling overconsumption and excessive textile waste. Because fast-fashion garments are made as cheaply as possible, they tend to wear out quickly, encouraging a cycle of constant buying and discarding, which has a major environmental impact. 

Earth.Org reports that more than 92 million tonnes (over 101 million tons) of textile waste end up in landfills each year. In the U.S. alone, the average person throws away about 81.5 pounds of clothing annually. Globally, only about 12% of used clothing is recycled.

Additionally, the environmental damage caused by fast-fashion production, such as polluted waterways, toxic chemical use, and excessive resource consumption, often impacts the health and well-being of local communities. These environmental hazards infringe on human rights by threatening access to clean water, food, and safe living conditions.

At the same time, many fast-fashion brands rely on low-cost labor in countries where worker protections are nonexistent. Garment workers endure long hours, unsafe conditions, and low wages. In some supply chains, child labor and forced labor have been documented, particularly in China.

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What's being done about fast fashion?

While there are growing global efforts to regulate fast fashion through government legislation and industry-led initiatives, the movement is still developing, and enforcement can be inconsistent. 

Meanwhile, you can make a difference by breaking up with fast fashion. While it can seem like you are saving money while shopping fast fashion, experts estimate that you can save $200 or more a year by investing in fewer, higher-quality sustainable pieces that last longer.

If shopping high-quality, sustainable brands isn't in your budget, consider shopping secondhand. Thrifting from local stores or resale platforms such as ThredUp saves money and reduces the environmental and human impact of clothing production. 

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