The Coca-Cola Foundation has partnered with the Mountain and Glacier Protection Organization and the United Nations Development Programme in Pakistan to launch the "Water Security and Building Resilience for Mountain Communities" initiative.
As reported by Business Recorder, the initiative will help ensure that people can access a sustainable water source for daily use and agriculture. The initiative works to promote sustainable water use by integrating water resource management for food security, ecosystem restoration, and community stewardship.
The initiative wouldn't have been possible without a donation by the Coca-Cola Foundation. The foundation has donated more than 80% of the cost of the project ($120,000) to help make the project a reality. This has helped build a robust irrigation system that provides 2,100 people with water access for agriculture, turned barren fields into productive land, and contributed to ecosystem restoration.
"I would say that with this new irrigation, previously barren lands are now producing crops. There has also been tree plantation. The local community has access to around 800 canals in the valley and every year they say they will plant more trees to increase forest cover and counter climate change," said MGPO CEO, Aisha Khan, per Business Recorder.
This isn't the first time that Coca-Cola has supported eco-friendly initiatives to improve the lives of people globally. For example, Anandana, the Coca-Cola India Foundation, previously installed water ATMs in some areas of India to help provide reliable access to water for local communities.
Yet, despite the positive impact Coca-Cola has had in some parts of the world, there are still lots of questions surrounding its operations. Coca-Cola was named the world's worst plastic polluter five years in a row by Break Free From Plastic, and there have been concerns raised about the company's use of AI.
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Coca-Cola will need to continue to show its commitment to improving its operations and reducing waste if it hopes to retain the support of all of its customers. Being sustainable isn't just the right thing to do; it's a smart move for any company that wants to grow and succeed in the long run.
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